Welcome to Blue Road

DIGITAL STRATEGY CONSULTANTS

Here is why we are different.

We work with senior executives from medium sized companies who are overwhelmed by their digital challenges. We are senior consultants with 20 years of digital strategy and transformation experience. We’ve worked on the transformation of Microsoft, Toyota, Astra Zaneca, Sanofi Aventis, Fairfax and many more.

Digital Natives

Most of our clients are not digital natives. And most digital natives are not experienced business people. We deliver clear jargon free solutions to help progress digital initiatives.

Agile and Lean Process

Most of our clients know where they need to go they just don’t have the tools and the process to get there. We help inked Agile and Lean process into our clients business.

Technology

Technology is a tool and without the right strategy it does nothing. We help our clients make better technical decisions because we create the right strategy.

Clear Communications

We work really hard to make sure our communications are clear and understood. Jargon and spin is the enemy of a good outcome.

Embedded Process

We work with our clients teams to embed best practice into the organisation. We work on the principal you are going to need to own the outcome. We work to give you control.

Strategy Before Technology

We work to develop a pragmatic strategy before we embark on the selection of technologies. More time and money is wasted on the wrong tools than anything else.

Making it understandable

We believe if you can’t explain it to your grandmother you have failed. So much digital opportunity is compromised because no one wants to look dumb but it’s not really understood.

More Progress Less Anxiety

Getting things done is an antidote to anxiety. Getting things done in a coherent plan that is sustainable and delivers incremental improvements is the key to transformation. We aim to ensure our clients sleep better at night.

What we bring to our work

Simplicity

We believe that until you can deliver a simple, coherent strategy and plan no project has any chance of success. Albert Einstein: ‘If you can’t explain it to a six year old, you don’t understand it yourself.

Transparency

Everything we do is designed to be transparent. The partners we choose, the way we cost our projects and our processes are designed to be transparent to our clients and the clients teams.

Partnership

We work as a true partner with our clients. This means we work closely together on a shared outcomes. We assume that at some stage some of our staff may need to become our clients staff. We start with this assumption.

Focus

Our focus is the people and the process to deliver any digital service. We work with a large number of specialist service providers or find the right providers for your business. If you only have a hammer everything looks like a nail. We have a tool kit.

Results

We are committed to delivering tangible, measurable and meaningful results for our clients. We judge our success by our ability to deliver our clients KPIs.

Transformation

Our clients are always looking for some level of transformation. Our services are aimed at delivering something beyond the day to day. In fact thats why we have structured as a brains trust with the people and process to do anything. A true agency of the future.

Contrary

Most business is now challenged by the fact that what used to work does not anymore. Almost all the problems businesses face today are new. This is unchartered territory that requires new thinking and a slight contrary approach.

Experience

Our team are all seasoned executives with the experience to help navigate the most complex issues. Most of use have done more than just work in digital so we bring a depth of experience in complex business issues to every project.

Innovation Facts

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BILLION MOBILE PHONES IN THE WORLD
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MILLION + IPHONES SOLD
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MILLION AUSTRALIANS ON FACEBOOK DAILY
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BILLION $ VALUE OF AUSTRALIAN DIGITAL ECONOMY

If you have these symptoms call us…

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