Blue Road Blog

Introduction: Thinking you can skip marketing for your small business? Think again. In today's digital age, having a strong Google game is the key to success. Let me share a [...]

Direct bookings are good for business.  You get the full margin and often that’s a lot of money - usually about 25% of the sale.  So obviously you want more. [...]

So, think about the job of buying travel. Today's travel planner has access to everything—and I mean everything—every travel experience, reviews, expert opinion, other ideas, and more. Much of our [...]

7 ways to apply the Science of persuasion to your travel business. In 1984 Robert Cialdini wrote the book Influence: The Psychology of Persuasion. He became the leading authority on [...]

Want to win with Google? Remember shopping? Back when you could leave your house and go to a store to find something you needed? For some of us that feels [...]

Let's talk about travel reviews. My wife and I have a regular argument about this one particular topic, and I can confidently say I'm wrong and she’s right. I’m talking [...]

I’ve been working with senior executives in medium sized companies who’ve found themselves challenged by the pace of digital change. Most of these organisations are turning over more than $100 [...]

Established, medium-sized businesses all over the globe are facing a dilemma: the world is going digital and consumers are demanding that the businesses they buy from follow suit. For the [...]

Here is how you can innovate in 90 days. Innovation is hard. Lots of initiatives fail and plenty of innovative companies don’t make it in the long term. Think Polaroid, Nokia and Sun [...]

And other challenges  (and how YOU can avoid this!) This is a story about how one digital project failed, but it’s an all too common story.   As digital moves [...]

I read in a Harvey Nash annual survey that Australian companies today feel less equipped to deal with digital disruption than they did in 2014. Then Forrester published a paper [...]

Why small business innovation will be the catalyst for cultural change – and enterprise will not You don’t need to do a lot of reading to realise there is a [...]